GroupW focuses on strategic story-telling. We help start-ups, film projects, organizations, companies, and corporations tell their stories more effectively.

By working together to find, polish, and deliver your story

Our prime partner is Mark Winkel, who has spent his entire career in communications and the last 25 years in Indonesia (in agency, in-house and advisory roles).

Let Mark know if you might like to work together.
Contact : +628-111-39-698,


GroupW focuses on strategic story-telling.
To that end, we offer :

Strategic Counsel and Guidance

- Assessments

- Workshops
  (Strategy, Communications)


- Pitch Deck/Teaser/Sizzle Reel

- Scripting/Speechwriting

- Content Development

- Translation


- Speaking Skills

- Presentation Skills

- Spokesperson Skills

GroupW is also associated with Value Innovation Group, the only Blue Ocean Strategies consultancy licensed for Southeast Asia.

Public Diplomacy, Design, Programming

GroupW’s advisors were key members of the partnership that designed, built and operated the US Government’s first-ever, out-sourced facility for public diplomacy.

In addition to our principal role in the design and concept behind this initiative, GroupW and its sister agency, Prisma Public Relations, created and produced the digital content and event programming during the first three years of operation.

During that time, @america attracted more than 500,000 visitors and thousands of FB and Twitter followers and received a Gold Standard Award from PublicAffairsAsia.

Astana Expo

Public Diplomacy, Design, Promotion

GroupW was engaged by the consultative team preparing for Indonesia’s participation in the quadrennial world expo, hosted in 2017 by Kazakhstan. GroupW worked with a team of Indonesian architects, designers, and interior designers to develop the Indonesia Pavilion around the Expo’s theme: “Future Energy.”

Based on research and survey trips to Astana and Almaty, we created the overall visual concept and design specs as well as the strategic promotion and communications plan for the pavilion.

The government withdrew from the Astana Expo, but interest has been shown in adapting some of the promotional approaches.

Deborah Gabinetti, founder of the most successful film festival in Indonesia, asked GroupW to help grow Balinale, then in its tenth year.

After noting the success of the Balinale at showcasing the cultural aspects of film, GroupW suggested including a commercial component that brought together stakeholders from the world of visual entertainment.

GroupW organized BalinaleX – the “X”connoting the coincidences that foster change – to offer roundtable discussions on developing the visual entertainment industry along with a healthy dose of social opportunities to network.

In its inaugural year, BalinaleX attracted more than 50 participants from Indonesia and abroad and has already led to follow-up discussions related to project collaborations, a development fund, and other suggestions made at BalinaleX.


Organizational Assessment and Strategic Communications

In a USAID-funded engagement, GroupW worked with Indonesia’s non-bank financial regulator, Bapepam-LK, which was also responsible for encouraging public investment in non-bank financial instruments, to measure the effectiveness of its communications.

GroupW surveyed potential and current investors (and mainstream and digital media) and then assessed Bapepam-LK’s capacity to conduct more effective communications by reviewing, evaluating, and recommending activities against best practices.

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We worked with our regional network partner to conduct a customized half-day training session for one of Facebook’s Indonesia sales teams. The session featured group and one-on-one coaching in English and in Bahasa Indonesia to help the Singapore-based team present effectively.

GroupW can bring decades of experience with messaging, content, and presentation skills that you can use immediately.


Bekraf is on a mission to nurture start-ups in the digital and film spaces. Mark provided pitch reviews and in-depth messaging sessions at various Bekraf workshops.

Mark is executive producer on “Going the Distance,” a reality series on boxing and has worked with other projects on scripting and pitching.

With more and more start-ups, funding visibility is a growing challenge. You have to be able to tell your story – in Indonesia or around the world -- in a compelling way if you want to survive.

Youth Attitudes on CSR

At a decisive time in Indonesia’s political history, when the next president will not be the current president, and when some 67 million1 people – almost all young – are eligible to vote for their president for the first time in their lives, this GroupW survey looks at how youth feel about their future and about the roles foreign companies, foreign investment, and CSR might play in their lives.

These results were made available by AmCham to the participants at the “Strengthening Indonesia’s Competitiveness: Business Investment in Sustainability, CSR, and Inclusive Growth” Conference hosted by the Embassy of the Republic of Indonesia in Washington, D.C., the U.S. Chamber of Commerce, and AmCham on June 26, 2013 in Jakarta.

GroupW takes sole responsibility for the findings, which were obtained from a larger survey that GroupW, a strategic advisory firm in Jakarta, designed and analyzed independently.

1 Of the 187 million people who will be eligible to vote in next April’s legislative election, around 67 million, or 35 percent, will be voting for the first time. PDI-P, Golkar Battle Over 2014 Youth Vote - The Jakarta Globe (6 May 2013)

Corporate Communications and Reputation

Prisma co-led an international team including GroupW experts to build Pertamina’s reputation in line with the strategic transformation of the company, Indonesia’s largest by revenue.

Our focus was on day-to-day communications (monitoring and issues analysis) plus training and support of in-house external and internal communications capabilities in a multi-million dollar engagement.

The internal effort received a Silver Award from the most prestigious public relations award program in Asia-Pacific.

Plug and Play / Gan Konsulindo

Mark has partnered with Plug and Play Indonesia since its inaugural batch of start-ups. He continues to work with Plug and Play to help founders and CEOs with the third leg of any successful start-up: Communications.

Whether you are at ideation or in fund-raising mode, let’s work together to hone your message, refine your pitch deck, and present with confidence.

Expo2020 Dubai

GroupW was privileged to support the creative development for the Indonesia country pavilions for both the Astana Expo 2017 and the Dubai Expo 2020. Our work focused on the overall design concept as well as core messaging for Indonesia’s presence at these expos.

We worked with the appointed government partners to bring strategic insights into the pavilion design process so that the pavilion would be effective brand ambassadors for the country. To the end, we created the initial theme statement, the “Road to Dubai” fund-raising package and collateral materials, and design “manifesto” to use for Rumah Indonesia.

We continue to seek opportunities to tell stories through installations small and large.